The gluten-free market hasn’t been only about celiac for a long time. Increasingly consumers buy gluten-free products for perceived health benefits or weight management. Increasingly there is also a demand for organic gluten-free products especially for this broader group of health conscious non-celiac consumers. Europe is the largest gluten-free market but North America is the…
clean label
Starches as alternative to some additives
Consumers expect organic products to contain additives as little as possible or none at all. The organic standards allow for using a limited number of additives but in most cases it is worth considering if even those could be avoided. Also manufacturers of conventional food are increasingly meeting the same challenges as consumers are more…